Communications
In addition to working with Governmental Relations to keep membership informed and active in advocating for CSBA’s policy and budget priorities, the Communications Department shared the latest education-related news and important issues from the local, state and federal levels. The Communications team supported more than 700 member-centered projects across the association throughout the year.
Year in Review
- Website — Created upgraded webpages for major CSBA initiatives including education workforce housing, research and policy briefs and staff pages, County Board Member Services, budget resources, a new board member training bundle, the Safe Schools Toolkit, AI Taskforce resources, Annual Education Conference and Trade Show and the Golden Awards.
- Webinars — Produced 24 webinars on topics of special interest including artificial intelligence (AI) in schools, CSBA’s lawsuit against the state for Prop 98 violations, the integration of county boards into CSBA and school communications and crisis management.
- Media — CSBA secured quotes or was cited by media outlets more than 2,000 times and generated 3,350 internet mentions. Outlets included CalMatters, EdSource, K-12 Dive, Los Angeles Times, Orange County Register, Politico, San Francisco Chronicle, The Sacramento Bee, The San Diego Union-Tribune, The Mercury News (San Jose), The Fresno Bee, CapRadio (NPR), KQED, dozens of smaller papers throughout California and the local affiliates of the four major broadcast networks in every major California city.
- Publications — Informed membership of major developments affecting public schools through four issues of California Schools magazine, 11 newsletters, 50 weekly update eblasts, 245 Daily News Roundup eblasts and more than 250 blog posts.
- Social media — Gained more than 1,300 new followers between September 2023 and 2024 across CSBA social media channels for a total of 20,303. Overall page/profile impressions increased 37 percent year-over-year and page/profile reach increased by 38 percent.
- Member communication — Produced nearly 600 dedicated email communications for CSBA members about new trainings, events, GAMUT Policy updates, CSBA business partner support and service programs for LEAs, legislative Action Alerts, and other policy updates and resources.