legal insights
Hear that? Your local community needs you
ince the first school board met in Boston in 1712, individuals serving their community on school boards have been a beacon of public service. Being a public servant means committing time out of one’s personal life, work life, home life and spiritual life to serve others.
But now, during this time in America when our political divisions and distrust of public servants are being expressed in so many ways, board members are being confronted with behavior at their meetings, on the sidewalk in front of their homes, and on social media that was unimaginable just a few years ago. Being called criminals, child abusers, Marxists and yes, even traitors by those who disagree. Whoever would have thought these nouns would be used to describe a school board member?
Threats of physical harm have been made against board members, superintendents, principals and their families, who along with public health directors and elected officials, have become to some unworthy examples of public servants and incapable of holding public office. Board members have also become the target of an unprecedented number of recall campaigns, and resignations by board members are on the rise.
Why leave now? Because public comment and behavior during board meetings at times has gone off the rails. Passionate and vociferous expression is one thing, but speech and conduct that aims to demean, humiliate and threaten, and even stop a meeting from continuing, is quite another. School board meetings, instead of being an accessible forum for constitutionally protected speech and expression where the public can readily provide input to the board, have been disrupted by those who turn their backs on the board to address the audience instead, and by those seeking to rally a virtual audience either in real time or later in a post on social media. Faced with the prospect of politically driven issues like student vaccines and critical race theory not being resolved any time soon, board members are brushing up on their parliamentary skills by attending virtual trainings organized by CSBA’s Regional Directors and PACERs [Public Affairs and Community Engagement Representatives] so they can become better equipped to handle the chaos occurring in boards rooms up and down the state.
For those of you who have already decided to take the plunge and run, now is the time to start organizing your supporters and brushing up on your skills as a campaigner. This may mean taking a deeper dive to develop or increase your presence on social media. It may also mean beginning to plan, if you end up in a contested race, how you will raise the funds needed to hire a media consultant to help get your message out and/or a consultant to help manage your campaign. Finally, it’s a good time to refresh your understanding of the rules around campaigning, especially the prohibition against the use of district resources for political purposes.
Whatever strategies you begin developing as you prepare for the general election, and whatever campaign you decide to run, know full well that experienced and effective public servants are pretty hard to come by these days. However, giving back to your community during these past four years should be seen as a positive by voters and make a difference to them when they decide just what kind of public servant they want serving on their local school board.
Keith Bray is CSBA general counsel and chief of staff