Spending power
More than $80 billion per year available in the CA public schools network
2020 Media Kit
California’s public education decision makers are here. Are you?
CSBA Publications
Advertising Opportunities
Advertising Opportunities
Welcome
The California School Boards Association is a collaborative group of virtually all of the state’s more than 1,000 school districts and county offices of education. CSBA brings together school governing boards and their districts and county offices of education on behalf of California’s children. Touting a reach of more than 7,500 school board members, administrators, business officials, state legislators, site administrators and facilities managers in California, our publications’ reach is unmatched. Our readership spends more than $80 billion annually to equip, maintain and operate thousands of schools for more than six million schoolchildren in California.
California Schools Magazine
Our quarterly magazine provides in-depth examinations of public education issues, showcasing what works at the local level while providing state and national perspectives. Our commentaries go behind the news with seasoned, first-hand observations about current events in education and the impacts and implications for public school governance. California Schools is a dynamic forum for exploring issues of vital importance to our schools.
California Schools Newsletter
Our monthly newsletter delivers updates on current issues and trends affecting public education.
By advertising in CSBA publications, you are reaching a highly credible and focused target audience who values CSBA as a trusted resource.
CSBA Publications
Editorial Calendar
Editorial Calendar
California School News (quarterly magazine)
Issue
Space Reservations due
Ad submissions due
Publish dates
Spring 2020
February 21, 2020
March 6, 2020
April
Summer 2020
April 17, 2020
May 1, 2020
June
Fall 2020
July 20, 2020
August 3, 2020
September
Winter 2020
September 25, 2020
October 9, 2020
December
California School News (monthly* newsletter)
Issue
Space Reservations due
Ad submissions due
Publish dates
January 2020
December 4, 2019
December 18, 2019
Mid-month
February 2020
January 3, 2020
January 17, 2020
March 2020
February 3, 2020
February 18, 2020
April 2020
March 6, 2020
March 20, 2020
May 2020
April 3, 2020
April 17, 2020
June 2020
May 4, 2020
May 18, 2020
July 2020
June 5, 2020
June 19, 2020
August 2020
July 3, 2020
July 17, 2020
September 2020
August 3, 2020
August 17, 2020
October 2020
September 4, 2020
September 18, 2020
November 2020
October 2, 2020
October 16, 2020
* No publication in December
2020 Rate Card
Ad Rates
Size/Position
1x rate
2x rate
4x rate
Newsletter 1/3 page ad
$765
$710
$635
Newsletter 1/16 page ad
$523
Magazine Advertorial
$3,800 – spread
$1,900 – single
$1,900 – single
Magazine Full Page
$1,510
$1,420
$1,255
Magazine 2/3
$1,225
$1,135
$1,015
Magazine 1/2
$915
$850
$770
Magazine 1/3
$765
$710
$635
Inside Cover
$1,900
$1,765
$1,580
Back Cover
$2,530
$2,410
$2,200
Enhanced Digital Ad
(Print Ad Costs + 20%)
Please defer to the benefit guide for special discount rates for affiliate status.
*Static digital ads are included with your print ad cost.
Frequency discounts:
Advertising must be inserted within one year of first insertion to earn the 2x or 4x frequency rate discount. Frequency rates may also be earned by running two or four advertisements in the same issue(s). Different size ads may be combined to earn frequency discounts in a contract year. Credits earned by increasing frequency during a contract year will apply to future billing for space. No cash rebate will be made.
Mechanical Specs
California Schools Magazine (max. ink density 200%)
Format
Trim (wxh)
Bleed
Total size (wxh)
A
Spread
18”x11”
0.125″
18.25”x11.25”
B
Full page
9″x11”
0.125”
9.25”x11.25”
C
Full page image
7.8125″x9.75”
–
–
D
2/3 page vertical
5.125″x9.8125”
–
–
E
1/2 page horizontal
7.8125″x4.8125”
–
–
F
1/2 page island
5.125″x6.6875”
–
–
G
1/3 page horizontal
7.8125″x3.3125”
–
–
H
1/3 page vertical
2.5″x9.8125”
–
–
California Schools Newsletter (max. ink density 200%)
Format
Trim (wxh)
Bleed
Total size (wxh)
I
1/16 page
3.5”x1.75”
–
–
J
1/3 page
7.875″x 3.125”
–
–
Advertorial guidelines
Headlines: No more than 80 characters, Body copy between 525-600 words (1,225 and 1,350 for spread). Include one landscape photo and one company or product logo. See example layout. No QR codes.
File formats accepted
Press-quality PDF (with bleeds when applicable); or 300 dpi or vector files in CMYK color. Package all fonts or convert fonts to outlines.
Artwork and order submission
Send your electronic file to us in either of two ways:
If smaller than 5MB, email file to businessaffiliates@csba.org.
For instructions on uploading larger files, email businessaffiliates@csba.org.
For advertorials, please submit MS Word doc. Do not format or stylize text. Images/Photos may be submitted in JPG, TIFF or PSD format. Logos accepted in vector format ONLY.
Insertion order
To place your order and review a copy of our terms and conditions for ad placement, please complete our advertising contract and return to businessaffiliates@csba.org. For additional questions, please feel free to contact us at 916-669-3275.
Premium Edition Enhancements
Digital ad pricing: 20% of print ads.
Our premium edition reaches our entire audience universe and is viewable anytime on any device.
Our premium edition is not a print replica and contains exclusive digital content and options for enhanced media and options to drive conversion and exposure to your brand. Plus, our digital version is part of a continuous delivery process each week as we promote features and sections to confirm maximum issue ongoing exposure including prior issue promotion access.
Per Issue Selection Options
Insert the Print ad As-Is
Full page and multi-pages allocation advertisers will have digital production reuse print artwork as-is with no enhancement; link to URL included below ad unit. Ads are positioned in a similar position to the print book, C4 back page is promoted to top of edition near TOC. Only full and half page ads will be added to the premium digital edition.
Enhance the Digital Ad
Enhanced ad units range from basic responsive upgrades to insertion of multimedia or other digital creative approved by publisher. The addition of a call to action button on the digital version provides double the conversion and delivery to your own landing page or to additional add-on content marketing tools (see Add-Ons.)
Responsive Ad Upgrade
This is your traditional print ad converted to digital format using a background image or color that spans the full width of the screen, your logo and marketing copy and a custom call-to-action button.
Custom Option 1
Basic Animation/Effect
Basic Animation/Effect
Enhanced Digital Advertising with Animated HTML Element
Includes all elements in the converted digital ad plus single animation or intro movement effect for the ad element
Custom Option 2
Add/Rotate Images
Add/Rotate Images
Enhanced Digital Advertising with Added Images
Includes all elements in converted digital ad plus up to five additional images that will automatically scroll on a loop. Images may contain separate marketing copy.
Custom Option 3
Include video and audio
Include video and audio
All elements in converted digital ad plus embedded video or audio (10-25 seconds in length).
Custom Ad Creative Development or Agency Produced Embed Unit
A custom designed ad creative produced based on a quoted creative scope or an embed not served through any ad server tool. All premium edition ads must remain visible and not wrapped with code that might trigger ad blocking.
Enhancement Examples
Be ready for the tough decisions and tougher questions
Enroll in CSBA’s Masters in Governance program
Let’s face it, being a board member isn’t easy. Sometimes you have to make tough decisions for your district and answer tough questions from your community members. CSBA’s Masters in Governance program is designed to help you gain the skills and knowledge you need to guide you through the job. Through an in-depth five-course program, we’ll tackle:
- Effective Governance | Setting Direction
- Policy & Judicial Review | Student Learning & Achievement
- School Finance
- Human Resources | Collective Bargaining
- Community Relations & Advocacy | Governance Integration
At the end of the program, you’ll walk away feeling confident and better prepared to address any issues you may face as a board member.
Ready to learn?
For program details or to register, visit us online.
For program details or to register, visit us online.
Enhancement Examples
CSBA’s Education Legal Alliance
Fighting for public schools
since 1992.
CSBA’s Education Legal Alliance initiates and supports legal efforts in areas of statewide significance to all California schools. Working with school attorneys throughout the state, the ELA is a powerful force in the courts, and has proven highly effective in both saving and gaining schools millions of dollars and protecting the governance role of local governing boards.
Get involved.
800.266.3382
Enhancement Examples
Responsive Ad Upgrade
With CSBA’s Executive Search Services, in partnership with McPherson & Jacobson L.L.C., our members now have an affordable and streamlined process for finding the right superintendent candidate.
This program features a five-phase protocol allowing the board to concentrate on the most important segments: the interview and selection of the successful candidate.
Our team of California-based consultants will work closely with you and other stakeholders to develop a customized process for identifying and hiring the most qualified candidate for your district.
Take the first step in making the superintendent search process easier. Request a quote today at csba.org/ess or call 800.266.3382.
Advertising Contract
California Schools Advertising Contract
This contract will authorize CSBA to run our advertising in the following issues of California Schools:
Terms and Conditions
- Payment is required with contract for first insertion.
- Invoices mailed upon publication, net 30 days. No cash discount. Interest on any overdue amounts is 1–1/2 percent per month.
- All payments are net. No agency or cash discounts are permitted.
- Rates subject to change upon 30 days notice in writing from publisher. Publisher reserves the right to repeat the last standing ad or to charge for space reserved if acceptable copy is not received by deadline.
- An advertiser who fails to complete a committed schedule within the contract period will be subject to a short rate. Such cancellations will not be accepted after the closing date for space and must be in writing. The amount of the short rate is the difference between the order and the actual earned rate.
- Cancellation of any portion of a contract voids all rate and position protection.
- The publisher reserves the right to cancel or reject any advertising.
- The publisher reserves the right to identify as “advertisement” any ads that appear in the magazine.
- The publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to publisher.
- The publisher is not responsible for errors in key numbers. All advertisements are accepted and published by the publisher upon the representation that the agency and advertiser are authorized to publish the entire contents and subject matter thereof.
- Advertiser and agency agree to indemnify and save the publisher harmless from any loss or expense arising out of publication of such advertisements, including, without limitation, those resulting from claims or suits for libel, violation of rights of privacy, plagiarism or copyright infringement.
- Publisher’s liability for any error will not exceed the cost of space occupied by such error.
Payment is required with contract for first insertion. All payments are net, no agency or cash discounts are permitted. Send complete advertising contract to the address below:
Advertising Information/Advertising Materials
California Schools magazine
3251 Beacon Blvd., West Sacramento, CA 95691
Fax (916) 372-3369 | businessaffiliates@csba.org