Communications
Communications
The Communications Department works with departments throughout the association to increase awareness of CSBA’s offerings and accomplishments in research, budgetary, legislative and legal advocacy, member training, governance and business development, and to ensure that CSBA’s message focuses the policy and legislative agenda on matters of utmost importance to members. The team also shares the latest education-related news and important issues from the local, state and federal levels.
event marketing
Communications led a dynamic marketing strategy for association events including Coast2Coast, the Annual Education Conference and Trade Show (AEC), the County Board Conference and County Board Governance Workshop. The focus on leveraging evolving program details and relevant state and federal changes resulted in higher engagement on promotional content developed by Communications. In partnership with key program teams, registration increased over the prior year for Coast2Coast, County Board Governance Workshop and County Board Conference. With a new location for AEC in Sacramento, Communications focused on establishing strong first-time registration in line with previous Northern California locations, and exceeded registration goals.
social
CSBA’s social media presence has grown substantially over the last year across platforms including Instagram, LinkedIn, Facebook and X thanks in large part to the Communications Department’s emphasis on providing timely content tailored to what members are interested in and need to know to successfully lead their LEAs. The association gained more than 1,200 new followers between January and October 2025 across CSBA social media channels for a total of 21,864. Overall page/profile impressions were up 34 percent year-over-year, and page/profile reach rose 10 percent. Through a variety of mediums used to keep organic posts as dynamic as possible and responsive to algorithmic changes, the department has helped to raise the profile of the organization and LEA leaders’ accomplishments across the state and provide trustees with critical information, professional development opportunities, new research and more. The team works collaboratively with other departments across CSBA to ensure content is meaningful to members.
other 2025 accomplishments
- The Communications team supported more than 850 member-centered projects across the association throughout the year.
- Produced 21 webinars on topics of special interest including immigration policy and resources, artificial intelligence, the Governor’s State Budget, education workforce housing, the County Board Governance Handbook, and closing the achievement gap, increasing total registration by 38 percent from the prior year.
- Informed membership of major developments affecting public schools through four issues of California Schools magazine, 11 newsletters, 50 weekly update eblasts, 245 Daily News Roundup eblasts and more than 250 blog posts.
- Produced nearly 530 dedicated email communications for CSBA members about events, trainings, GAMUT Policy updates, CSBA business partner support and service programs for LEAs, legislative updates and Action Alerts, and other policy updates and resources. These efforts included the launch of the new Trainings Bulletin and revamped GAMUT Insights emails.
- Increased member interest in CSBA website content, including an 8 percent increase in engagement time, 10 percent increase in page views and 4 percent increase in website interaction.